Our Values

CHATA Crops shares the values

Our values define who we are. They are the fundamental beliefs that determine our actions and guide our behavior. They influence the way we communicate and collaborate, and define the way we engage with our clients, partners, and communities (all coffee stakeholders).

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Respect

We distinguish each other’s variances, valuing the rich diversity of our workforce and our customers. We seek out alternative views and value all contributions, aiming to build positive and long-lasting partnerships based on trust and respect. We seek to protect the environment and enhance the prosperity and wellbeing of the communities in which we work. We collaborate and communicate openly and honestly.

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Integrity

We create partnerships built on teamwork, trust, and reliability. We challenge what we believe to be wrong and champion fair, honest and ethical business practices.
We operate robust risk management, and we keep our social and environmental responsibilities at the core of what we do.

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Meritocracy

We believe that we will be successful if we have motivated employees who receive fair rewards for their efforts. Employees have an equal opportunity to build a long-term career at ED&F Man. An individual’s progression and reward is based on achievements and ability, not position or status. Leadership is selected on the basis of track record and the capacity to develop others.

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Client Focus

We strive to build lasting partnerships with our customers and aim to exceed their expectations by creating additional value. We are a reliable, innovative, and flexible counterparty wherever our customers choose to work with us. We are ‘as good as our word’ and can be trusted to perform, something that our customers value in an increasingly uncertain world. Our capacity to construct comprehensive solutions based on deep commodities and financial expertise is valuable to our customers as they seek to maximize their own profitability and diminish complex and global risk factors.

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Entrepreneurship

We act upon opportunities, creating and championing new business ideas and hold ourselves accountable for their success. We constantly seek ways to be more proficient and competitive, stimulating the status quo. We generate new ideas and construct solutions that inspire others to do the same. We take responsibility for turning our ideas into reality, we learn from our mistakes and are determined to improve and succeed.